Bacardi Superior is launching price marked packs (pmps) across its full range exclusively in the convenience channel.

The launch, which follows a successful trial earlier this year, will see all 35cl (£7.49), 70cl (£12.99) and 1L (£17.99) skus of Bacardi Superior Rum feature pricing on the bottle cap to drive sales for retailers. To support the launch, 5,000 Bacardi pos kits will be available from the end of October.

tel: 01962 762 200