The Today’s Group has launched a ’Save More Sell More’ initiative to help independent member wholesalers and retailers to understand the Today’s business.

As part of the scheme, the wholesale group will publish weekly managing director vlogs. The videos will cover the key principles of the Today’s business in a series of short films.

Today’s Group md Darren Goldney said: ”Following our highly successful trade show in March, two key messages came through from our independent member wholesalers. We need to help to take cost out of our businesses to be able to re-invest in our customers, and we also need to deliver excellent brand activity that drives the category forward.

“The Vlog initiative is just another example of how the Today’s Group and its independent wholesale members are working towards our customers’ first choice business partner.”

In one 60-second video, members are advised about the best money saving deals or agreements available through the Today’s Group. Over the last four weeks, members have also been told about support service partners that have helped retailers save thousands of pounds.

A second film also explores key brand promotions, with KP, Coca Cola, Pladis, Halewood and Nestle benefiting from the activity.

Independent wholesale member Manish Dhamecha said: “The group’s weekly ’Save More Sell More’ Vlog gives my team a focus to look at a key means of taking costs out of our business and ensure that we are as efficient as we can be. It also provides us with a great selling tip to action in our depots.