Nisa has launched a Mexican-themed promotional event to capitalise on consumers’ demand for authentic foreign meals.
Chinese and Italian promotional events have already taken place across the summer months and Nisa hopes the ‘Make it Mexican’ promotion will be as well received by shoppers.
Included in the three-week promotion are various lines from Old El Paso including Fajita and Nacho kits (£2 each), Super Soft Tortillas (pack of 8 for £1.25), Crunchy Taco Shells (pack of 12 for £1.25) and a variety of cooking sauces in jars and toppings in squeezy bottles (£1.25 each).
Also included are Tilda steamed rice pouches (£1 for 250g) as well as some deals on essential fresh vegetables needed to cook up a Mexican feast.
Nisa trading controller Ian Redhead said: “We know a huge 95% of UK households buy into the world foods category and the Old El Paso brand has 13% of the total market within world foods so we’re confident this event will be popular with our retailers and their customers.
“Ready to heat and microwaveable rice accounts for 68% of sales within the impulse world foods category and so the lines we have included in the promotion should be a hit and help to increase sales for Nisa partners.”
The promotion begins today (10 September) and runs for three weeks until 30 September.