Costcutter Supermarkets Group (CSG) has announced plans to help retailers capitalise on growing Halloween sales through a new ‘Spookily Good’ campaign, rolling out to retailers nationwide from early October.

With Halloween sales last year exceeding £320m (Mintel, Oct 2017), the symbol group’s latest campaign is designed to capture the adult market, with recipe ideas and promotions across beers, wines and spirits, to take advantage of the growth in haunted house parties to celebrate fright night.

Supported by a full suite of in-store POS, consumer leaflets, social media activity and web and press advertising, the campaign will be promoted to retailers via CSG’s ActivHUB retailer portal.

Store owners will receive push notifications during the event as well as a Making the Most of Halloween & Bonfire guide.

CSG brand manager Jenny Leetch said: “Halloween gets bigger every year and house parties now rank in the top five activities for Halloween. While we’ve created exceptional offers across confectionery, this year’s campaign is all about the adults, with inspiring recipe ideas and outstanding offers on lines including beers, wines and spirits.”