Costcutter stores across the UK could soon be fitted with new '£1 or less' zones, if a trial proves successful.

The scheme, which covers a wide range of product categories, is currently being tested in 23 company-owned stores.

Dedicated pos material has been designed, and work is under way to create a rolling stock cycle to keep the offer fresh and exciting for shoppers.

Costcutter trading manager Adam Walker said the company would be monitoring the results closely, with a view to rolling the scheme out nationally.

"Here at Costcutter we have a long and recognised tradition of successful promotional initiatives and we're always looking for ways to help retailers maximise sales and profits," he said.

l For more on the rise of the £1 promotion, see p22