Costcutter has launched a new consumer website in an effort to increase customer awareness of local retailers.

Built on a new content management system, will place emphasis on the ‘Local Value’ message and use Google Local services and geo-based marketing to promote retailers based on their location. The site will also encourage more engagement with customers, integrating links to the Costcutter Facebook and Twitter pages.

Group marketing director Ian Bishop said the site would provide tailored local information for consumers and allow them to find their nearest Costcutter store.

“The challenge was to build a website that clearly communicates our brand values and provides relevant, uncluttered information for our customers,” he said. “The advanced technology we have employed enables the website to be extremely local, promoting individual retailers, their services and the offers they are carrying which will aid footfall into store.”

He added that the site was designed to have more of a community feel to it. “Building an engaged online community is important to us and through initiatives such as customers nominating charities for our Local Pride campaign, newsletters and recipe tips, we believe we have created a website that our customers will want to spend time on and return to.”