Costcutter is set to launch a new integrated Halloween-themed campaign for its Independent own brand range.
The ‘Spooky in no time’ campaign showcases the range of Independent products, promoting quick and easy Halloween-themed ‘food for tonight’ recipe ideas to shoppers.
The campaign is supported by in-store POS, consumer leaflets, recipe videos on social channels and the Costcutter website, and national press advertising.
It is being promoted to retailers via its ActivHUB retailer portal, through ActivMOBILE push notifications to ensure retailers are stocking the right products at the right times, and will be featured in Making the Most of Halloween & Bonfire guides.
Independent brand manager Jenny Leetch said: “With house parties ranking in the top five activities for Halloween, we thought it was an ideal opportunity to inspire our shoppers with some spooky themed, high quality meal solutions.
“The ‘Spooky in no time’ campaign will enable our retailers to showcase the quality products within the Independent range and provide shoppers with some great suggestions for seasonal, fun and fuss-free meal solutions.”
The campaign will be launched to retailers on 12 October and in store from 26 October.