Costcutter has launched a ’Meal for Tonight’ campaign to help retailers increase basket-spend.

The new ’Meal for Tonight’ campaign is designed to make life easier for shoppers with year-round mix ‘n’ match meal solutions for under £5.

Costcutter is hoping the campaign will drive basket spend through link purchases across fresh and ambient categories. The campaign will also be supported by merchandising advice and POS.

Mike Owen, category director for fresh and frozen at Costcutter, said: “Meal for Tonight will particularly appeal to busy impulsers and younger tonighters. Research shows cross category promotions are a key driver for shoppers, but it’s only part of the solution.

”To really drive basket spend, we’ve created a strong bank of POS for our retailers to use along with merchandising tips, including products which go with each of the meal types, helping encourage shoppers to put that “additional” line in the basket, to help them create real stand out.”

The new Meal for Tonight campaign will include some of the UK’s most popular Italian, Indian and Chinese dishes. Shoppers will be able to pick their favourite meat, carb and sauce to create an easy meal in under 30 minutes.