Bestway has unveiled a package of improvements to its Bestway and Batleys websites to simplify online ordering for retailers.
The search bar now features predictive search results, including product visuals, allowing retailers to quickly identify their product choices.
Also added is an automatic-correction function which remembers a list of commonly misspelt brand names and corrects while searching.
These automated corrections build up over time and are based on real customer activity.
The websites also keep track of purchasing behaviour and prioritise sizes and formats which have been previously ordered.
In addition, each product listing now includes five of the most popular items which are commonly bought alongside that item.
Marketing manager Salih Sheikh said: “Web and digital continues to be a pillar of the Bestway and Batleys business as we aim to offer customers the best service levels in the sector.
“Around 75% of customers utilise the search facility while using the sites to pinpoint or narrow down their search.
“From spelling corrections to historical searches and product suggestions, the websites are now much easier to use meaning that customers can now spend less time ordering and more time selling.”