Bestway Wholesale has launched a new range of sandwiches under the Best-in own label brand as it continues to focus on chilled and fresh development.

The new 10-strong sandwich range is colour-coded by filling (blue for fish, red for meat, gold for chicken and green for vegetarian) to aid shopper choice and create on-shelf impact.

The sandwiches feature a 20-day shelf-life and are available in small outers of four in a bid to eliminate wastage concerns.

Steve Carter, category controller for chilled and fresh, said: “We have produced a range of best-sellers that not only tastes great but also ticks all boxes from a retailer’s trading perspective.

“The range has been devised with recipes that have longevity with each sandwich having shelf-life of 20 days from manufacture and we have also increased the number of weekly deliveries to depots to ensure that we offer the maximum shelf-life to customers.

“By the time products have gone through the supply chain this will give retailers a minimum of two weeks sell-through period which alleviates their biggest concern in chilled.”

The sandwiches are priced at £1.29 (offering 40% profit on return) and are available now from all Bestway and Batleys depots, the group’s websites and through Bestway Direct.