Unilever is hoping for red hot sales from its latest innovation, which pairs ice cream with Ruby chocolate for the first time.
Available in single stick £2, multipack stick 3 x 90ml (rrp £3.69) and multipack mini stick (rrp £3.89) formats, Magnum Ruby is enrobed in chocolate boasting a berry flavour and fresh, tangy notes.
Andre Burger, VP ice cream and snacking, Unilever UK&I, said: “Magnum Ruby opens up a whole new world of indulgence when it comes to ice cream.
“The indulgent velvety white chocolate ice cream is enriched with a raspberry sauce swirl and coated in Magnum’s signature cracking Ruby couverture chocolate. Ruby chocolate is not bitter, milky or sweet but introduces the nation to a unique berry-like chocolate taste experience. It’s the ultimate luxury ice cream and chocolate combination, and with the season ahead of us, Magnum Ruby looks set to be the gem in our portfolio.”
Described by many as the biggest innovation in the chocolate world since white chocolate was discovered 80 years ago, Ruby chocolate was introduced in 2017 by Belgian-Swiss cocoa company Barry Callebaut after more than 10 years in development. The naturally present flavour and colour tone in the Ruby bean is unlocked by a unique crafting process, creating a new dimension of taste and flavour in this chocolate which is free from artificial colours and fruit flavourings.