Unilever has launched Ben & Jerry’s Cookie Dough Chunks – frozen dough pieces aimed at lovers of the brand’s iconic Cookie Dough ice cream.
The chocolate chip dough chunks are made from the same recipe as the pieces found in the ice cream and are safe to eat raw because the recipe contains pasteurized eggs and heat-treated flour.
The dough chunks come in 170g bags, enough for six servings, with an rrp of £4, and should be merchandised in the freezer.
“Ice cream fans have been calling out and asking us to ‘free the chunks’ for a while now, so we’re delighted to be able to give them what they want!” said Unilever’s ‘Flavour Guru’ Helder Silva. “During a test in the US, bags flew off the shelves! Now, dough fans in Europe can get a chunk of the action.”