The Magnum Ice Cream Company
The Magnum Ice Cream Company is the world’s largest pure-play ice cream business, home to iconic brands including Magnum, Ben & Jerry’s, Wall’s, HB, and Cornetto. With a heritage spanning over 100 years in the UK and Ireland - from the “Stop Me and Buy One” tricycles of London to the family farm at Hazelbrook House - the company is rooted in community, creativity, and craft.
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AdvertorialWall’s Volcanix is arriving with a bang this summer
Branded archways, queues for samples and a five-layer ice cream built for impulse: inside Wall’s noisiest summer launch, and what the retailers running it are seeing in store.