Ben & Jerry’s is giving independent retailers across the UK the chance to scoop a moment of joy for their communities this summer, with the launch of a new competition, inspired by its Cookie Dough Ice Cream Sandwich.
Running until 19 July, the brand is giving retailers the chance to strengthen their role at the heart of their local community by winning a celebratory summer picnic in their local area.
Designed to bring people together, Ben & Jerry’s will work alongside the winning retailer to create a fun-filled community summer picnic providing benches, blankets and lots of ice cream.
They’ll also work with local musicians and food vendors to create a unique experience and help retailers promote the event to their shoppers and residents. The winner will also receive £2,000 to donate to a local charity of their choice, helping them give back and make a meaningful impact in their area.
Lucy McManus, brand manager for Ben & Jerry’s, said: “Convenience retailers play a vital role in their local communities, and our prize, inspired by our Cookie Dough Ice Cream Sandwich, is all about recognising that.
”By creating an event that not only rewards the retailer but also helps them to give back locally, we’re reinforcing their role at the heart of their communities. We’re always looking for ways to support retailers and bring a little extra joy to people across the country, and this felt like the perfect way to do it.”
The competition is open to independent retailers across the UK during the promotional period. To enter, retailers will be invited to complete a short online entry form, sharing why they should win and nominating a local community or cause that would benefit from the prize.
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