To celebrate the launch of Cornetto’s Max in convenience stores, the luxury ice cream is helping retailers maximise sales with a Shopt competition designed to “drive visibility of the new indulgent offering,” it said.
Cornetto Max Hazelnut & Chocolate is the star of the competition, which offers retailers the chance to win one of several Amazon vouchers. A winning store will receive a £300 voucher, with two additional retailers scooping £200 vouchers, and three receiving £100 vouchers.
Live now and running until 19 July, retailers stocking the Hazelnut & Chocolate Cornetto MAX alongside either Cornetto Classic or Cornetto Strawberry will receive one entry into the competition, while those stocking all three will secure two.
Retailers are invited to simply upload a photo of their in-store Cornetto offering via the Shopt platform to enter. They can also earn an additional entry by watching the campaign video on the platform in full.
Emily Godding, senior brand manager at supplier Wall’s Snacking UK at the Magnum Ice Cream Company, said: “Ice cream continues to present a strong opportunity for retailers, with the category growing, and as one of the UK’s most loved ice cream brands we’re focused on helping retailers make the most of that growth this summer.
“By rewarding retailers for showcasing multiple skus together, we’re helping stores create stronger standout in their impulse freezers and encouraging shoppers to explore the wider Cornetto range.”
The activity follows the recent launch of Cornetto MAX in OOH, a new premium addition to the Cornetto range designed to tap into growing demand for more indulgent ice cream experiences.
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