Magnum is relaunching its iconic ice cream pints as Magnum Crackables, putting its signature cracking chocolate experience front and centre.
Nine years after Magnum Pints first launched, the ice cream brand is giving the format a name that celebrates the satisfying ritual of cracking through the chocolate shell before digging into the frozen ice cream beneath.
The range also features improved recipes, with more indulgent sauce layers across selected variants, alongside updated packaging designed to showcase the new identity.
The range features three flavours = Classic, Salted Caramel and Pistachio. Classic pairs vanilla ice cream with Magnum milk chocolate, while Salted Caramel combines vanilla ice cream, salted caramel sauce and milk chocolate.
New to the range, Magnum Crackables Pistachio combines pistachio ice cream with swirls of pistachio sauce and chocolate shards, finished with a cracking chocolate shell and crunchy caramelised pistachio pieces. Each of the Crackables range is priced at £4.95.
Shannon Lennon-Smith, marketing manager, said: “After almost a decade, we felt it was the right time to evolve the range while staying true to what makes Magnum pints distinctive. Crackables celebrates that unmistakable cracking moment that our fans love.”
Returning hero
The launch is joined by the return of another Magnum favourite, as Double Chocolate makes its way back to freezers. The flavour topped the list when Magnum asked its Instagram community which favourites they wanted to see return, prompting the brand to bring Double Chocolate back.
Magnum Double Chocolate delivers an intensified chocolate experience, combining rich chocolate sauce with Magnum’s signature cracking chocolate and chocolate ice cream.
Magnum Double Chocolate is rolling out across Iceland, Tesco, Co-op and more throughout September, with an RRP of £4.25.
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