UK frozen fruit snacking brand Froot Pops has today confirmed a national listing with Co-op.
The retailer will be rolling out its Strawberries in White & Milk Chocolate and Raspberries in White & Dark Chocolate, which carry RRPs of £6 per 220g bag.
Featuring in over 1,600 stores from this month the new listing “marks a new milestone in the brand’s journey,” with sales reportedly up 400% year-on-year as it continues its expansion across UK grocery.
Recent launches
The Co-op listing follows the brand’s recent launch with Tesco Northern Ireland. The brand is also available in more than 300 independent stores across the UK sold through wholesale distributors including OnTheRocks and CLF.
Founder Ana Martins said: “The Co-op listing is a huge milestone for Froot Pops and gives us the opportunity to bring the brand to even more shoppers across the UK.
“We’ve had an incredible year so far, and to have the support of Co-op is a really exciting next step for the brand as we continue to build our distribution.”
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