Nestlé is revamping its Kit Kat Senses bars next month in a bid to woo more women consumers the brand is aimed at 25- to 34-year-old females.
The packs will retain the red background, but the logo has been enlarged and has a swirling design to give it greater female appeal. The redesign will benefit from a £2m support package on the Senses brand this year.
From May 16 Nestlé will be running Kit Kat's biggest ever on-pack promotion, Break and Win. More than 33 million packs will feature the promotion, which offers consumers 10 chances to win £10,000 by finding a red wafer inside their Kit Kat....
Kit Kat Four Finger Dark now contains 70% cocoa. The reformulated bar has retained its Fairtrade status and will feature new matte-finish packaging.
Kit Kat has also announced that it is partnering the International Cocoa Initiative to...
Kit Kat is currently on TV screens as part of a 7m media investment from Nestl in the first quarter of 2011. The ad will run throughout February and focuses on how Kit Kat can help improve workers' breaks. The campaign is on air during prime-time...
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