KitKat senses an opportunity to woo the ladies

2010-04-27T00:00:00+01:00

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Nestlé is revamping its Kit Kat Senses bars next month in a bid to woo more women consumers the brand is aimed at 25- to 34-year-old females.

The packs will retain the red background, but the logo has been enlarged and has a swirling design to give it greater female appeal. The redesign will benefit from a £2m support package on the Senses brand this year.

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