The launch replaces Kit Kat Senses Hazelnut and is designed to capitalise on the appeal of caramel products, particularly popular among women, according to the manufacturer. The launch coincides with Breast Cancer Awareness month and packs flashed with the pink ribbon will be available at the launch with a 10p donation to be activated online. A guaranteed minimum of £100,000 will go to the charity Breast Cancer Campaign.
The launch will be supported by a £2m advertising campaign including outdoor, digital and PR.
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