Kit Kat Four Finger Dark now contains 70% cocoa. The reformulated bar has retained its Fairtrade status and will feature new matte-finish packaging.

Kit Kat has also announced that it is partnering the International Cocoa Initiative to commit £165,000 to provide education packs for schools in the Ivory Coast. The launch will be supported by a £2.4m advertising campaign, including press and digital activity from February 14.

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