From May 16 Nestlé will be running Kit Kat's biggest ever on-pack promotion, Break and Win. More than 33 million packs will feature the promotion, which offers consumers 10 chances to win £10,000 by finding a red wafer inside their Kit Kat. Consumers will also have a chance to win between £100 and £10,000 by going online and entering an in-pack code. The total prize pool of £150,000 is expected to drive frequency of purchase and attract new shoppers

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