Booker has increased its product range by 20% as part of its regeneration strategy.
Retailers can now order products from the nearest regional distribution centre, which are then delivered to their local branch. They can either order from their catalogue at the branch or look at the range on the Booker website , Orders are guaranteed to arrive within 36-72 hours.
Sales director Warren Thomson said: "We are working hard to improve our range of products to our customers so they have exactly what they want, when they want it. Customers will have access to their full regional distribution range which will ultimately provide their consumers with greater choice."
He added that Booker would introduce a new range of products and services throughout the year.
The firm has also launched a new promotional structure designed to give greater discounts in a clearer format so retailers can make the most of savings.
Director of retail and Premier development Steve Fox said: "This new promotional structure is part of our commitment to 'choice up, price down and better service' from Booker."