The Captain Morgan brand has a new global pack design and an updated Captain Morgan icon from this month.

Supplier Diageo GB says the revamped pack design emphasises the brand's heritage, while giving prominent attention to the personality of the Captain himself. Gold coins, crossed swords and Henry Morgan's signature now surround the Captain icon across all Captain Morgan variants.

The updated design also includes new information on the back label, including the number of servings per bottle and a recipe for the Captain and Cola cocktail.

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