This Christmas, Australian wine brand Jam Shed is giving its best-selling Shiraz variant a seasonal makeover.
The limited-edition Jam Sled collection reimagines the 750ml label with five striking designs, while the 1.5L mini box features a single festive design, each created to stand out on shelf.
Sprinkling seasonal fun along the aisles and perfect for sharing, entertaining, and added convenience over the festive season – the new packaging will roll out nationwide from late October. This limited-edition format gives new and existing fans yet another reason to engage with the brand.
Peter English, head of brand marketing in Europe at suppler Vinarchy, said: “Christmas is a critical trading period for the wine category, and we wanted to give shoppers another reason to reach for Jam Shed.
“By introducing a new seasonal look to a fan-favourite, we’re giving shoppers something that’s both familiar and fun, whilst helping retailers unlock growth in a competitive festive market. That combination gives us every reason to believe that Jam Shed will be front of mind – and in baskets – at the most important time of the year.”
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