Not one, but two new bourbons have been announced this week by distiller Jim Beam.
Firstly, this week (7 October) sees the launch of Jim Beam Black, which is described as refined and with a new premium look. With notes of caramel, vanilla and rich oak, it’s delicious both neat and over ice, as well as in cocktails, Jim Beam says.
Then, on 13 October, Jim Beam Pineapple (above) follows. This is a UK debut and the brand’s first flavoured spirit released here in two years.
Blending the smooth character of Kentucky straight bourbon with the bright sweetness of pineapple, the new flavour innovation offers a fun, fruit-forward twist that’s perfect for at-home entertaining, cocktail experimentation, or simply sharing with friends.
“With Jim Beam Pineapple, we’re celebrating both flavour and community,” says Freddie Noe, eighth generation master distiller at Jim Beam. “It’s a playful new spin on tradition, designed to be enjoyed together.”
Both launches represent Jim Beam’s continued commitment to innovation, premiumisation, and consumer choice, it says, ensuring there’s something for bourbon lovers and enticing newcomers into the category.
Both new bottles are to be made available through supermarkets and wholesalers nationwide, with a full roll-out in place for the end of 2025.
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