VK has launched an on-pack competition in partnership with Butlin’s Big Weekenders.
Featured on the brand’s Mixed Party Pack, the competition offers five winners the chance to enjoy a weekend at Butlin’s Big Weekender with three friends, plus a hamper worth £200. The competition runs until 12 December 2025.
To celebrate the promotion, the RTD brand is to host a karaoke activation at a Big Weekender event in Skegness on 26 September.
After making its debut in Skegness, the karaoke activation will hit the road in October to bring the party to a further three UK locations: Lincoln, Manchester and Cardiff.
The public will be invited to step inside a VK-wrapped karaoke pod, where they’ll have the chance to sing a karaoke classic and immortalize their superstar moment with photos and videos of their performance.
Everyone who takes to the mic will be automatically entered into the Butlin’s Big Weekender prize draw to win a break of their choice.
Presenter and Radio 1 host Lauren Layfield will host the Manchester leg of the activation, handing out VK merch and drinks vouchers.
Holly Bolus senior brand manager for VK said: “VK has been the OG party starter since it was founded in 1997, so it only feels right to partner with Butlin’s Big Weekenders to kick-start our tour since the resort shares our love for a good party.”
Alex Meyer head of product & proposition at Butlin’s said: “We know a thing or two about getting the party started so we can’t wait to team up with VK for the ultimate party promotion and activation. There’s real synergy between the two brands and we can’t wait to give our guests the opportunity to flex their vocal muscles at our Back to The 2000s Weekend.”
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