Food tech company Selecta has launched a fully-automated store concept at Corda Campus in Hasselt, Belgium.
Its Foodies Shop & Go concept offers fresh food available for purchase in a hassle-free consumer experience with automated payment process. After scanning a credit or debit card or the according app upon entering the Foodies Shop & Go store, consumers are free to pick their favorite food items and just walk out.
The Selecta system is based on precise tracking sensors, recognising which products are taken, monitoring the consumer movements and using advanced tracing software while fully protecting privacy and data security at the same time. It surveys all product information accurately while the tracking sensor detects all visitors to differentiate and allocate the selected products to the right people. An additional step of human verification may take place in the background if needed, to complement the automatic transaction. This ensures that every consumer is only charged for what he or she takes.
“We are excited with the arrival of the Foodies Shop & Go to our campus,” said general director of Corda Campus, Raf Degens. “We already offer a lot of extra services on our campus, and we always try to respond to the needs and expectations of our community, in an innovative way. We not only test the technological aspect here, but we also involve our community by questioning them about the range in the store and adjusting where necessary.
“This innovative project, which we are trying out together with Selecta and our local catering manager, makes working and living on campus even more enjoyable. Moreover, this shop is accessible to everyone, whether you work on our campus, are just visiting or live nearby, everyone is welcome. And that too is completely Corda Campus.”
“Not only are we constantly searching for short-term solutions for our clients, but we are obsessed with game-changing innovations in all areas. The partnership with Instant Systems allows us to combine our high-quality and delicious food selection with the latest technical possibilities available. This is who we are and how we do it,” added Jan Marck Vrijlandt, chief commercial officer at Selecta. “The Foodies Shop & Go concept is extremely suitable for high-density locations at public or semi-public locations.”
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