One Stop has expanded its fresh range for the first time in over two years.
It has brought in a total of 108 new lines to stores, 16 of which are own label products, in response to more customers looking for fresher and healthier choices. One Stop has also restructured its fresh merchandising, ensuring that customers can quickly find what they are looking for with products that complement each other for a meal displayed together.
The new range also includes introducing products with extended shelf lives, from 23 to 30 days while at the same discontinuing 50 product lines that have been underperforming.
The Own Label fresh range now include leeks, parsnips, pink lady apples, grated mozzarella, fresh pickled beetroot and large flat mushrooms. It is now also ranging a variety of charcuterie products; Charcuti Sliced Chorizo 70g, Charcuti Sliced Pepperoni 90g, Charcuti German Salami 90g and a range of olives
Head of product at One Stop, Marianne Aitken, explained the shake-up. “We’re really excited to expand our fresh range and to be providing customers with more choice and affordability.
“A lot has changed since we last did such a thorough reset and we’ve experienced massive growth in this time. Customers have been moving towards healthier choices and, as a responsible retailer, we want to provide these options,” she said. “Whilst bringing in a new era of freshness, we’ve also had the opportunity to revise our meal solutions for busy customers. Options now include everything from prepped veg to delicious ready meals.
“We’ve also increased our Pizza Co range so customers can grab and go. Many items from the range are now in 690 stores - an increase of over 150 stores – this just shows how popular this choice is for our customers.”
Head of One Stop Franchise John Miller, added: “We know that our retailers are trading in tougher times and helping them drive increased sales and profitability is a key part of our franchise business model. Customer satisfaction, a great in-store shopping experience and bigger basket spend is crucial to this, so the extension of our fresh range to include both own label and branded products is an exciting change for our franchisees who will be able to meet the needs of their customers who are looking to scratch cook healthier meals.”
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