Nisa unveiled new branding for its Making a Difference Locally charity as the initiative reached the £15m mark.
The milestone amount has been raised for communities across the UK since the registered charity’s formation in 2008, with more than £1.1m raised during its last financial year (July 2021 – June 2022) alone.
Making a Difference Locally (MADL) raises funds in Nisa-supplied stores from sales of all Co-op own brand products, a percentage of which goes into a fund for retailers to donate locally. Additional funds can also be raised via in-store collecting tins, clothing banks and digital donations at the till point. Nisa retailers have supported local causes with more than 16,000 donations to date through the charity, with beneficiaries ranging from foodbanks, health and wellbeing charities and refuges to youth sports teams and community groups, to name just a few.
Nisa’s head of charity, Kate Carroll, said: “We are delighted that Nisa retailers and their customers have helped to raise more than £15m for thousands of very deserving good causes across the UK over the last 14 years.
“Donations have supported a wide range of causes, projects and items and now more than ever, we know they will make a real difference for local communities.”
The charity unveiled the new branding at Nisa’s annual Expo. It has been refreshed to bring it more in line with that of Nisa’s, and the charity’s logo updated to be more inclusive and representative of the diverse communities and good causes it supports.
Helen Walker, charity marketing manager, said: “We wanted to refresh the brand to make it more inclusive, modern and better aligned with Nisa’s recent rebrand, whilst also trying to encapsulate the spirit and diversity of local communities.
“The charity already has a strong brand identity that our retailers and their customers recognise, and so the look and feel has been refreshed and modernised rather than replaced completely and we believe it will still have strong standout in stores and online.”
No comments yet