Jisp Wholesale

Jisp has launched a wholesale version of its Scan & Save technology, allowing wholesalers to offer more promotions and rewards schemes.

The new platform, billed as an industry first, is based on Jisp’s Scan & Save AR mobile app solution for retailers to customers but has been reengineered to be applied in a wholesale or cash & carry setting. Instead of shoppers scanning a barcode to activate a discount voucher and build loyalty rewards, a retailer would scan the wholesaler’s product case code to achieve the same outcome.

The new application aims to provide wholesalers with the opportunity to retain more of their customers spend by allowing them to access promotions and loyalty rewards through the app-based solution. It also allows brands a smart digital route for promotions to retailers.

“Following the huge success of Scan & Save, we’d been hearing from wholesalers across the globe about the need for a wholesale loyalty solution similar to our retail solution,” said Jisp managing director Ilann Hepworth.

It is hoped that the new wholesale loyalty platform will give retailers a reason to visit cash & carries more regularly to redeem rewards, win prizes, and receive deals on products from big brands. Wholesalers offering the new wholesale version of Scan & Save will also be supported by Jisp’s brand partners and provided with the means to run sustainable and compliant processes.

“Given the interest, we have created a version of the technology that works in a wholesaler-to-retailer environment, and much like our retail version, benefits all parties, added Hepworth. “Wholesalers receive a promotion and loyalty platform that drives footfall, sales and repeat visits. Retailers are rewarded with exclusive deals and loyalty rewards, and brands increase their opportunity to promote direct to retailers while gaining greater insights into how their product is moving.”