Vape supplier Elf Bar has launched the GreenPowercycle recycling programme with Recover, a UK lithium recycling company.

Through the GreenPowercycle recycling scheme, Elf Bar has placed recycling bins to collect used Elf Bar products in its retail partners’ UK-based stores.The collected devices are transported to an Authorized Approved Treatment Facility (AATF) certified organization, where they are completely and thoroughly disassembled for recycling. The GreenPowercycle recycling program ensures that all the components within the vapes, including the plastics and metals, undergo a rigorous disassembly and recycling procedure.

Several vape retail partners, such as MyCigara, Evapo, and Tidal Vape, have already joined the GreenPowercycle program to install dedicated recycling bins for used Elf Bar products in their UK-based stores. The initiative is expected to be expanded to include more retail chains soon.

“Through the comprehensive recycling process, all components, including plastics and metals, are safely transformed into reusable secondary raw materials,” said John Dorman, chief executive officer of Recover. “No e-cigarette maker has achieved this before Elf Bar.”

“From R&D to business operations, environmental stewardship permeates all aspects of our business,” said Priya Liu, director of ESG of Elf Bar. “We are committed to achieving zero waste diversion to landfills and are continually developing our recycling program. By 2025, Elf Bar aims to achieve closed-loop sustainable development by establishing a full-cycle recycling system that is mature, dismantlable, and reusable.”