East of England Co-op

The East of England Co-operative Society has signed an agreement with in-store digital shelf-edge solutions provider Pricer for a full-chain installation at its 120+ food stores.

As part of the agreement, which is worth 50MSEK (£3.7m), the food stores will benefit from a cloud-based software solution that enables the chains to centrally manage and control pricing, product information, and promotions across all electronic shelf labels in all connected stores. This Pricer Plaza system eliminates the need for manual updates and reduces the risk of errors, ensuring accuracy and efficiency in the operations and overall store efficiency by enabling store colleagues to focus on other more value-adding tasks. The agreement includes includes the cost of Pricer Plaza until the end of 2027 and technical support.

The installation will start in June and the plan is to have all installations finalized during spring 2025.

“We’re thrilled to be partnering with Pricer, marking a significant milestone in our journey of simplification”, says chief transformation officer at the East of England Co-operative Society Sarah Steels. “This collaboration will revolutionise our approach to shelf-edge technology, streamlining processes for our team and enhancing the shopping experience for our members and customers. It’s a step towards a future where simplicity and efficiency elevate the retail experience for everyone involved.”

Commenting on the agreement, chief commercial officer at Pricer Mats Arnehall said: “It’s incredibly gratifying to witness the interest we’ve seen in the UK market translate into large-scale installations. With rising minimum wages, inflationary pressures, and staffing shortages, the imperative to digitize stores has never been more apparent. This is a strategically important deal in grocery in the UK & Ireland in a market that is embracing digital shelf labels for the first time. We eagerly anticipate partnering with East of England Co-op, playing a pivotal role in their digitization strategy to enhance operational efficiency in stores and deliver an enhanced shopping experience.”