The Co-op has launched a new food to go offer as part of its new ‘micro-supermarket’ concept, in response to a change in shopping behaviours.
It has opened its first-ever 24-hour self-serve, cashless micro-market at the Numatic head office in Somerset.
At the site, Numatic’s 1,000 colleagues will get access to Co-op own brand products such as food to go meal deals, breakfast items, milk, bread, ready meals as well drinks on the go from its ethically sourced own brand hot drinks machine, Ever Ground.
Head of new channels at Co-op Martin Rogers said: “The pandemic has changed the way in which people shop and eat and we’re always looking for new ways to reach our customers. As a convenience retailer we need to continue to adapt and our micro markets will allow us to have a Co-op presence in locations that aren’t suitable for our traditional stores. The launch of these new ways to shop will allow us to serve our customers in an even more convenient way, with great tasting food.”
Working in partnership with regional vending provider, Graddon Vending, the Co-op micro markets could be installed across hospitals, offices, schools, gyms and train stations, to provide a specially selected range.
David Youldon at Graddon Vending said: “We’re hugely excited to launch our innovative micro market with Co-op, which can be perfectly integrated into business spaces to provide fresh meals on demand, reinventing office lunches. Through this new proposition with Co-op, we’re able to provide users with a super modern look and convenience store feel and access to more products than a vending machine but less than a full grocery store.”