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Bestway Retail and Penny Petroleum have entered into a new long-term partnership that will see 57 stores join the Costcutter estate.

Penny Petroleum, the UK’s fifth largest independent petrol forecourt operator, was already working with Bestway and this new agreement will “accelerate the longer-term strategic plan” of the business. The previous arrangement, which ran for three years, focused on the 11 forecourt and store sites.

Penny Petroleum1

As part of the new agreement and development plan, Penny Petroleum will be rebranding its sites to Penny on-the Move and will join the Bestway Retail National Account division, that will work closely with the Penny Petroleum leadership and operational network.

Founder and managing director of Penny Petroleum David Penny said the previous agreement had resulted in a “great relationship”.

“Having reviewed our strategy for growth and the forward direction we are to take our business in to optimise the many opportunities on our forecourts, we are delighted to be entering a new phase of our trading partnership with the Bestway/Costcutter team,” said Penny. “Over the last three years we have developed a great relationship and introduced an aligned way of working between our two teams, which has resulted in an excellent performance and impressive sales uplifts via presenting compelling environments and offer to meet our shoppers needs.

“I look forward to seeing the teams continue to work together to further develop the shopper experience within our existing forecourts and to bringing in new locations to the Penny estate.”

Chief operating officer of Penny Petroleum Vicky Hennessy added: “It’s with good reason that we are broadening our relationship with the Bestway/Costcutter team, as together, we have formed an excellent understanding and shared commitment to delivering our mutual goals.

“Together, we are now concentrating on the branding and supply switch along with the roll out of our EPoS upgrade to CBE, so it is all systems go!”

Retail director for Bestway Retail Jamie Davison, said: “Having known David and Vicky for many years and having admired their dynamic approach and consistent growth, we are delighted to have successfully demonstrated that we are best placed to partner with them as they embark on the next phase of their development.

“Seeing the two teams working so collaboratively has been inspiring and has undoubtedly been a key factor for us both. The Penny team are great people to work with and we are very excited about what we will achieve together.”