JTI is extending its e-cigarette range with a new open tank device, Logic LQD.
Available in six flavours and a variety of strengths, Logic LQD includes an advanced refilling system designed to guarantee easy and precise e-liquid delivery. A dual coil and variable voltage control also offers a customisable vaping experience for users.
Logic LQD’s e-liquids come in a child-resistant bottle and are available in tobacco, menthol, cherry, vanilla, berry mint and strawberry styles with an rrp of £5 per 10ml. Following the launch of the e-liquids, the Logic LQD device (rrp £20) and Logic LQD Atomisers - a required accessory for open tank devices that will typically need replacing every 2-4 weeks (rrp £9 for a pack of three) - will become available.
At the same time, the company is uniting all of its vaping products under the Logic brand, meaning that E-Lites Curv will be changing its name to Logic Curv. This means that the Logic brand portfolio will include e-cigarettes, rechargeables, open tank and closed tank products once the rollout is complete.
Charis Chrysochoidis, emerging products lead at JTI, comments: “With open tanks leading the e-cigarette category as the fastest growing segment, the launch of the Logic LQD is perfectly timed to offer a significant profit driving opportunity for retailers.
“We now offer a range of e-cigarettes, rechargeables, closed tanks and open tanks united under one Logic brand. With almost 2 million vapers in the UK and e-cigarette sales predicted to continue growing into 2017, retailers should stock up on the full range to maximise e-cigarette sales.”