Scottish independent food and drink wholesaler JW Filshill has appointed experienced marketer Katie Dempster as group marketing manager,
Covering for Sue Man who is on maternity leave, Dempster joins from Matthew Algie, the Glasgow-based coffee roaster, where she spent three-and-a-half years.
Based in Glasgow, Dempster reports directly to Craig Brown, chief sales and marketing officer at JW Filshill, who said: “We’re delighted to welcome Katie to the Filshill family in what is our 150th anniversary year.
“Katie’s experience and enthusiasm is a perfect fit for Filshill and having worked for Matthew Algie - a company in the food and drink sector that is 160 years old - gives her a strong understanding of how important our culture and family values are.
“She’s eager to learn about the independent convenience sector, working with colleagues and customers to help drive the Filshill, KeyStore and Eldorado brands. In addition, her experience in the coffee sector will bring innovation ideas for development within our KeyStore retail estate.”
Dempster added: “My experience working with independent hospitality outlets puts me in a good position to help KeyStore owners market and promote their businesses across traditional and social media platforms including TikTok, which has proved particularly successful for many of our customers. Enhancing supplier brand activation in front of our KeyStore customers will be a key focus.”
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