A Leicestershire retailer is demonstrating his commitment to the local community with a new My Shop is Your Shop (MSYS) fascia.

Paviter Singh of New Swannington Off Licence in Coalville has adopted the campaign's logo and strapline for the signage of his recently refurbished store.

"We are delighted with the new look and have received many positive comments from our customers," said Paviter.

MSYS has produced a list of promotional ideas for small shops to implement at Christmas and make the most of their community links.

The ideas, which are available at www.myshopisyourshop.co.uk, include inviting local schools to sing carols outside the shop, helping old folks' clubs by holding a raffle, and suggesting customers look after the elderly and put them on their Christmas card list.

"We hope that independents will use their creativity to promote their businesses in the crucial run up to Christmas," said MSYS chairman Alan Toft.