Lower sugar energy drink brand Carabao is to roll out 69p pricemarked cans from June 2020.
The pricemarked cans will be available for all Original, Green Apple and Mandarin Orange single serve (330ml) versions of the brand.
Carabao’s point of difference comes from its range of fruit flavours and, at only 63 calories per can, a sugar content lower than its major competitors.
David Butcher, md of Carabao Energy Drink UK&I, said: “Price-marked packs are only effective when the price that they are offering is competitive in the wider market, and many of our competitors are not offering the same value as we are to help entice new customers to the category.
”At Carabao Energy Drink we have been exploring the right price point to use in order to offer great shopper value and strong retailer margins and we are very excited to see the in-market results.”
Stockists include Spar and independent wholesalers in the Unitas, Sugro, and Confex groups.