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Landmark Wholesale's healthy eating initiative Lifestyle 5-a-day is now being rolled out, with retailers in the group's Hot House programme already benefiting from new pos material including window posters, in-store educational posters and promotional shelf talkers flagging up what counts towards five portions of fruit and veg a day.
As well as encouraging shoppers to check out the fresh produce sections of local stores, the scheme is also encouraging them to look at mainstream lines such as fruit juice and canned fruit in a new light.
The new pos material is in place in Mack Hayer's Bridgefield Stores in Bilston, Wolverhampton, and he says that customers have certainly noticed the difference.
"Customers look at it as they go round, and we've seen quite a good increase in interest in these products because of it," he says. "People are looking at cans as well as the fresh and realising that there's a lot of five-a-day products around."
Mack is pleased with the pos material, as it really helps him as a retailer communicate with the customers. He reports that the material and other support he gets from Landmark has given him the confidence to add more products to his range of healthy foods.
And Mack is hoping that the expanded range will help his store finish the year strongly. "Things are a bit quiet at the moment but business should pick up before Christmas - I'm also having a bake-off put in so I'm hoping this will draw even more sales in."
Lacky Chinna has recently converted his family's Stamford News store at Brierly Hill, in the West Midlands from a traditional news plus grocery' outlet into a modern convenience store, also with the help of Landmark Wholesale's Hot House programme.
And the results have been well worth the effort, says Lacky. "Turnover went up around 25% straight away, and it feels like the move paid for itself in the first two weeks," he says.
Additional product categories have been introduced, including a new fresh range, and in the past week Lacky has received his first main shipment of fresh fruit and veg, which he is going to merchandise in a high-traffic area of his store.
"I've got a 1.5-metre bay with five or six shelves and I'll put a full fruit and veg offer in there, above the essentials like bread and milk.
"Customers expect to see apples, oranges and bananas in the store, and have been asking me to stock them for a while," says Lacky. "I always wanted to be able to provide a proper, regular supply rather than just fiddling about buying stuff in from supermarkets, and Landmark have been really helpful in developing my supply and my store."
As well as encouraging shoppers to check out the fresh produce sections of local stores, the scheme is also encouraging them to look at mainstream lines such as fruit juice and canned fruit in a new light.
The new pos material is in place in Mack Hayer's Bridgefield Stores in Bilston, Wolverhampton, and he says that customers have certainly noticed the difference.
"Customers look at it as they go round, and we've seen quite a good increase in interest in these products because of it," he says. "People are looking at cans as well as the fresh and realising that there's a lot of five-a-day products around."
Mack is pleased with the pos material, as it really helps him as a retailer communicate with the customers. He reports that the material and other support he gets from Landmark has given him the confidence to add more products to his range of healthy foods.
And Mack is hoping that the expanded range will help his store finish the year strongly. "Things are a bit quiet at the moment but business should pick up before Christmas - I'm also having a bake-off put in so I'm hoping this will draw even more sales in."
Lacky Chinna has recently converted his family's Stamford News store at Brierly Hill, in the West Midlands from a traditional news plus grocery' outlet into a modern convenience store, also with the help of Landmark Wholesale's Hot House programme.
And the results have been well worth the effort, says Lacky. "Turnover went up around 25% straight away, and it feels like the move paid for itself in the first two weeks," he says.
Additional product categories have been introduced, including a new fresh range, and in the past week Lacky has received his first main shipment of fresh fruit and veg, which he is going to merchandise in a high-traffic area of his store.
"I've got a 1.5-metre bay with five or six shelves and I'll put a full fruit and veg offer in there, above the essentials like bread and milk.
"Customers expect to see apples, oranges and bananas in the store, and have been asking me to stock them for a while," says Lacky. "I always wanted to be able to provide a proper, regular supply rather than just fiddling about buying stuff in from supermarkets, and Landmark have been really helpful in developing my supply and my store."
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