New Aero Strawberry Flavour launches exclusively in SPAR stores

The new Aero Strawberry block from Nestlé Confectionery will be exclusively available in Spar stores in England, Wales, Scotland and Northern Ireland from tomorrow (16 May), before rolling out to value retailers, wholesale and convenience stores nationwide in July.

Available in a 90g format, the strawberry flavoured bar has an RRP of £1.35.

Gemma Turner, Spar UK trading manager, said: “In a sector where innovation is key, Spar has once again raised the bar by providing convenience shoppers with the opportunity to purchase a new and exciting product from Spar stores first.

“This launch represents our commitment to delivering newness and excitement and meet the evolving needs of our shoppers. Last year we demonstrated on a number of occasions how the entire Spar organisation works together to successfully deliver exclusive supplier product launches and partnerships, proving our expertise in being the route to market in convenience. It is fantastic to have this opportunity with Nestlé Confectionery and be the first in the market to supply shoppers with the new Aero Strawberry flavour sharing bar.”

The announcement follows Spar’s exclusivity deal with MrBeast Feastables chocolate bars last summer.