Spar has reported an 8.1% increase in overall sales in the three months to July. Like-for-like sales for the same period were up 5.2%.

Managing director Jerry Marwood attributed the growth to extra promotional activity and new lines introduced by the group.

An increased focus on in-store promotions worked out well for Spar, with the group seeing a 22% increase in the sales of promoted items compared to the same period last year. Spar also recently added 250 new lines to its relaunched own-brand range.

Spar also increased its investment in television, radio, national press and digital advertising by 50% compared to last year, which Marwood said helped the group reach out to customers.

He commented: “Getting our unique message across is a requirement to grow demand and we are applying a variety of marketing methods that are aimed at changing customer’s perceptions of the convenience market as a whole as well as Spar in particular.”

The group also added 40 new stores in this three-month period and has recently rolled out larger EuroSpar stores in mainland Britain after their success in Northern Ireland.