Kerry Foods has launched a new TV campaign to drive trial and awareness of its new Yollies yogurt lollies.

On TV and in cinemas now, the new campaign features an animated character Yollie for the first time and follows on from the popular Cheestrings Brave Bones Club advert, which encourages children to take part in adventurous play.

The chilled yogurt lolly formats comes in strawberry, raspberry and apricot flavours, in 4 x 25g packs with an rrp of £2.00.

Lee Willett, dairy marketing controller, said: “This is a pivotal and exciting moment for the brand, it not only signifies the launch of Kerry Foods’ new unique yogurt product, but is also the second instalment of the adventure based brand platform, Brave Bones Club.

“To help drive the collectability of the Yollies sticks we are launching a free talking key-ring on-pack promotion in June with two proofs of purchase.”