Snack brand Babybel has announced it is reaffirming its charitable work with Comic Relief after a 27-year partnership.
A survey of 2,000 adults found the average time it takes from first feeling hunger to experiencing full-blown ‘hanger’ is 42 minutes. In its new campaign, Babybel reveals Brits are most likely to feel ‘hangry’ at 2pm - that familiar moment in the day when energy dips, patience thins and even the best joke can fall flat.
When this happens, it adds 48% completely lose their sense of humour, showing an empty stomach doesn’t just drain energy, but the ability to laugh too.
The research was commissioned by Babybel as part of its partnership with Comic Relief, with a new aim to feed the nation’s funny. It’s also teamed up with the popular livestreamer Angryginge (aka Morgan Sam Lee Burtwistle), renaming him Hangry Ginge.
A spokesperson for Babybel said: “We all know how quickly hunger can get in the way of our sense of humour and our research shows just how easily those hangry moments can take the fun out of everyday life.
“Through our partnership we aim to bring a little light relief, combining laughter with satisfying snacks to give people a small boost when they need it most.”
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