Chocomel, an upmarket chocolate drink from the Netherlands, is rolling out across the UK courtesy of Yazoo brand owner FrieslandCampina.
Tapping into the impulse market, the premium product is available now to wholesalers and convenience stores and comes in single-serve 250ml on-the-go cans (rrp £1.65).
Kate Allison, marketing manager for FrieslandCampina, said: “For more than 80 years, Chocomel has been a firm favourite in the Netherlands. We’ve already seen this success replicated in other countries such as Belgium and now the time feels right to bring it to the UK.
“Chocomel has a unique premium taste. We’ve created an exceptionally smooth and chocolatey recipe that we’re really proud of. Thick and indulgent, it offers consumers a truly luxurious treat. We know it’s going to be extremely popular, as it has already accumulated over £0.5m within convenience, and this was driven by guerrilla distribution alone [24 w.e. 27/4/19, Chocomel Brand, Value Sales, Convenience].”
Chocomel joins a number of private label products that make up FrieslandCampina’s UK portfolio.