Yazoo is adding a limited edition flavour to its range of milk drinks with the roll-out of Choc Caramel.
Available from April in a 400ml £1 price-marked and 400ml standard bottle (rrp £1.15), the special edition flavour will launch exclusively into c-stores and independents in time for summer.
The product will also replace Yazoo’s current limited edition, Choc Mint, which launched last year and became a £1m flavour in the convenience channel [IRI InfoScan, value sales, four weeks w/e 28.4.18].
Wayne Thompson, customer marketing manager at brand owner FrieslandCampina, said: “We’ve seen how popular our limited edition flavours are, but we also know how important it is to keep the dairy drinks fixture fresh. Taste is a key driver of the category, and our target audience of 16-24 year olds are always looking for new flavours to try.
“While caramel is a classic flavour, it remains a taste trend. We’ve seen a host of caramel launches over the past twelve months, from ice cream to yoghurts, coffee, even cocktails. Chocolate and caramel go so well together, and create that indulgence shoppers want from our limited edition offer.”
The launch of Yazoo Choc Caramel will be supported by a digital activation campaign.