Sandeep Bains, of Simply Fresh, Faversham, in Kent, says he’s preparing for plenty of extra sales over the World Cup season.
“We are getting ready for the World Cup season with displays in store,” says Sandeep. “Obviously this is going to be Big Night In orientated so we want to display lots of meal deal solutions with alcohol included.
”At the moment we are finding that the chilled and alcohol categories are both selling particularly well. Slush, soft drinks and ice cream are obviously popular too. As the weather gets better all these categories get a boost and we basically see an uplift across the whole store. Our deliveries are bigger at this time of year so we have to get more staff in.
“Other important areas we are ensuring to keep up with are the protein and healthier eating trends. Grenade bars are probably our best selling protein products.”