Simon Lunn, of Simply Fresh, in Axebridge, Somerset, says Thatchers is flying out thanks to the hot weather.
”Thatchers Cider is selling faster than beer of chilled white wine. We have Strongbow and Kopparberg but I could probably safely de-list those and just expand my range of Thatchers cider even though it already takes up half of my cider category.
“The fastest seller is the Gold, followed by Haze, both in four packs of 500ml bottles.
“We have Pimms on offer at the moment as we thought this would be a good idea with the warm weather and the Wimbledon Championships but it’s not as popular as it was last summer.
”Cold soft drinks are also selling fast and water is extremely popular, even the big three litre bottles. I guess people want to be able to take water with them in the car and they want to keep it cold in the fridge.
”Since the National Convenience Show we have also started stocking the Grenade protein bars and shakes and they are very popular. They’re very tasty.”