French bakery Norac Foods UK is giving its Whaoo! filled crêpes brand a makeover. Available nationwide via Booker, the Whaoo! Filled Crêpes range includes Chocolate Filled Crèpes and Crunchy Cereal & Chocolate Filled Crèpes in individually-wrapped multi-packs (RRP from £1.95).

Director of Norac Foods UK Ltd Bruno de Bourmont said: “We want to communicate the Whaoo! proposition as vividly as possible, and win new shoppers with our new brand identity. Family snacking is a competitive category, so we’ve taken great care to ensure its bright and appealing, to drive stand-out on shelf. All the new packs feature a modernised version of our friendly giraffe and his animal friends, to create a major point of difference next to the many plain and clear packs in the bakery aisle. We’ve had fantastic feedback from families as to how fun our products look, and we’re looking forward to an equally enthusiastic response in store.

“Whaoo! aims to own the after-activity moment and excite kids through its taste, energy, and attitude, while reassuring parents they can trust us as a less-guilty treat that makes life easier. Our mission is simple: to keep little heroes super, and parents at peace, with sweet treats everyone looks forward to.”