UCL Range - Impulse

To celebrate its continued partnership with the UEFA Champions league, PepsiCo has unveiled new limited-edition packs across its Walkers core range, featuring five footballing legends: David Beckham, Thierry Henry, Leah Williamson, Lionel Messi and Gary Lineker.

The packs offer consumers the chance to win £500 every 90 minutes from now until 14 July. To enter, shoppers need to purchase a promotional pack of Walkers, scan the QR code, then register their details and pack code on the website.

To celebrate the new launches, Walkers is giving three retailers the opportunity to win the ultimate football experience. To enter, retailers must purchase two cases of Walkers Ready Salted 70G PMPs and text FOOTBALL followed by a space, their full name, business name and postcode to 85100. Winners will be gifted two tickets to the UEFA Champions League Final, including a two-night hotel stay and transfers to the game and back. Walkers will also gift the winners a store makeover, including football themed POS to help them maximise the summer of football.

Senior marketing manager Rachael Smith said: “This is set to be a huge summer of football in the UK and will be a prime opportunity for retailers to build on the excitement of football fans across the nation. With snacking moments increasing when consumers watch sport with friends and family, the limited-edition packs and on-pack promotion will give shoppers the chance to celebrate the football season with Britain’s most loved crisp brand. With several million people estimated to be tuning in to watch UEFA Champions League Final, retailers can utilise these launches to maximise the sales opportunity.”