12493 PR Hundred line-up_C+I

KP Snacks has unveiled details of this year’s partnership with The Hundred cricket competition.

As the Official Team Partner, KP Snacks is launching a new on-pack promotion offering consumers a chance to win £10,000 as well as daily cash and cricket prizes.

Available in stores now, The Hundred-themed packs run across multipack, sharing and single formats from KP Snacks brands which feature on the team shirts of the eight men’s and women’s teams competing in The Hundred: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips.

Running until mid-August, the promotion gives shoppers the chance to win a grand prize of £10,000 or one of over a hundred £100 cash prizes. Eight New Balance cricket sets and two £65 vouchers for The Hundred shop will also be won each day

The new on-pack promotion which spotlights KP Snacks’ Everyone In campaign is designed to encourage families to adopt healthier lifestyles by getting involved in cricket.

KP is also installing a further 35 community cricket pitches across the country to create lasting access to cricket. By improving access to sport for different communities and encouraging healthier lifestyles,

Marketing director at KP Snacks Kevin McNair said: “As we mark a fourth year in our partnership with The Hundred, we are excited to be both launching a new on-pack promotion with our biggest ever prize pool and continuing our Everyone In initiative. Protecting the wellbeing of current and future generations by encouraging healthier lifestyles is a fundamental element of our People & Planet responsible business programme. With giveaways of cricket equipment planned alongside the continued installation of community pitches, we are proud to be improving access to sports for our communities.”